An identity report provides a rapid insight into how your brand story looks, sounds, and feels in context of your current competitors. Kiyviz will research, rank, and analyze your competitors, then communicate that research in a visual, laymen-friendly format. Less jargon, more facts.
Leverage Kiyviz’s design expertise to arm yourself with information that will help you make informed design decisions instead of a slog of trial-by-error.
An identity report package is a comprehensive review of your story’s identity and includes:
When commissioning an Identity Report, our work will kick-off with the learning call, then I will work offline to analyze and produce documentation, lastly, we will walkthrough the analysis on the debrief call and field any remaining questions.
An identity report package entails two (2) calls where we share information about your story.
The first learning call is primarily for Kiyviz to learn more about your story or brand. This learning call will be used to guide subsequent offline research and analysis.
The last debrief call is where Kiyviz will communicate its findings to you and walk through the identity report documentation. We will field and answer your questions and ensure that you understand all of our analysis so that you are left with actionable insights, not just a pile of industry jargon for you to decipher later.
Identity reports focus on creating a clear view of the visual landscape within a particular niche.
This holistic look at the graphic identities (symbology, colors, typography) and tone of different competitors within a given niche will reveal tropes and norms. These trends are then interpreted visually in an infographic and in-writing in a memo to create a clear record.
This analysis can be used to evaluate where your current (or planned) projects sit within your niche. If you’re not a designer, this analysis will help you see like one.
Symbology refers to the use of symbols, in many cases a logo, to communicate an idea. Logos are used as a standardized visual representation of a brand. Over time, the repeated use of a logo has two distinct compounding effects on the viewer:
Color refers to the holistic use of hue, brightness, and saturation in visuals. Often, a graphic system will maintain a cohesive selection of colors (called a palette) to create a consistent look for a brand/story. Careful selection of color is necessary to balance legibility and expressiveness:
Typography refers to the form of glyphs (letters, characters, numbers, and other markings) used in a typeface, also known as a font in digital contexts. Typography, like color, can be used to communicate tone and emotion. Further, a combination of different typography can be used to help create a graphic hierarchy that can guide a viewer through content (for example, the headings on this web page)
Identity reports are delivered in a clear, concise, and beautifully laid out manner. The memo and infographic provide easy-to-read, painless-to-reference information that is intended to be looked at often, not just stuck in a drawer.
Competitor Infographics are delivered in small and large print formats so that information can be conveniently kept on-hand or mounted on a wall for consistent reference.
A Competitor identity infographic is the visual portion of the Identity Report. It takes the top ten competitors within a given niche (based on organic Google search results) and maps them based on their visual complexity and aesthetics.
This infographic makes visual trends clear-as-day in an easy to understand format. It is exported the following formats:
An identity memo is the written portion of the Identity Report. It contains the following sections: