Get a fully-fleshed out identity system catered to your unique use-case ready for digital and/or print use:
An identity system provides your story with a rich foundation to create a lasting impression in the memories of viewers. Internally, it provides a consistent approach and ruleset for visual communications that can be followed by designers and non-designers alike.
An identity system enables everyone (not just the designers) to build, reinforce, and expand your story for the long-haul. A library of brand assets provides a trove of custom graphics that help you turn objects and content into your own. Identity guidelines clearly outline how to use symbols, colors, & type to express and reinforce your story. Clear documentation provides a consistent approach and ruleset for visual communications that can be followed by designers and non-designers alike.
When commissioning an Identity System, our work will start with the same process of creating an Identity Report (learning call, analysis, and debrief), but will dovetail into making an identity system.
Work on the identity system is broken up into four (4) primary milestones:
Work on your identity system will conclude with the following deliverables:
Ultimately, symbols appear wherever the brand does.
A logo allows a brand to exist in any situation, regardless of the size or application. A well designed logo enables a brand to confidently put their mark on things, whether it be a simple card, a massive billboard, a slick video intro, or a nostalgic sticker.
Graphic hierarchy turns in·for·ma·tion into in·fo.
Together with other design fundamentals (e.g. alignment, contrast, etc.), color and typography are part of a graphic hierarchy which is a system for prioritizing visual information. Design fundamentals are used to organize information can be organized for a viewer. This deliberate organization allows the creator better curate the viewer experience; information is prioritized while becoming more digestible.
Color palettes are a key tool for developing a distinct visual identity.
A color palette with a range of values enables a brand to maintain a consistent look and feel while juggling often contradictory use-cases such as creating an attention-grabbing call-to-action message versus laying out dense body copy.
Typography affects tone for the written word.
Typographic systems are a ubiquitous norm among written communications. By changing what text looks like, you communicate to the viewer what type of text (heading, body content, captions, etc.). Like color, deliberate use of typography contribute to your visual identity by changing the hierarchy (priority) and aesthetics of text.
For example, that is why...
…And this looks like body text for the title and subtitle. Many readers will likely skip this body text if they are quickly skimming this section…
…And this looks like an optional caption that adds context or sources to the body copy. If you didn't skim over this section, hi...
Clear documentation of key graphic information, such as logos, spacing, precise color codes, and typographic settings provide everyone (designers and non-designers alike) a clear ruleset to follow to consistently contribute to the same unified vision.
Documentation provides a recipe for your identity.
Revisions occur at the end of each brand identity milestone to provide us an opportunity to mirror-polish the vision. If you’re still not 100% satisfied with your identity system after three rounds of revisions, then additional revisions can be provided at additional cost.
We'll get it right.
The identity report will provide us with invaluable information that we will use to guide the direction of the identity system. From symbology to colors, a thorough review of your story’s competitors for attention is a necessary step to craft a solution that stands out amongst the noise. In context of the identity system, the identity report provides a record of the context of creative decision-making.
Information is power.
