Studio Sun's current primary market is high-end wedding photography; however, the Studio needed an evergreen branding solution that could remain consistent while the Studio expanded over time.
The client had a vision for a non-lovey dove-y, non-chiché, gender neutral, studio brand that worked alongside narratives of love, but could fit alongside other stories too.
Studio Sun's identity revolves around an embrace of graphic and linguistic flexibility. Studio Sun's logo is a bilingual combomark with variations for monolingual and small form-factor contexts.
Sun Studio uses the bilingual logo by default. The color palette of six colors are categorized into context-specific color pairs: Formal (Off-black/Off-white), Semi-formal (Taupe/Sepia), and Casual (Purple/Yellow).
Studio Sun uses HarmonyOS Sans SC for its typography which enables seamless transition between Latin and Chinese glyphs without switching typefaces.
